NIL Investor: Utah Legislature is Considering Allowing Direct Payments to Players, SDSU Teams Up with Out2Win, UConn’s Bueckers Focusing on Financial Education

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• Utah Legislature is Considering Allowing Direct NIL Payments to Players

• SDSU Teams Up with Out2Win for NIL Boost

• Next Up for Arch Manning: Uber

• UConn’s Paige Bueckers Focusing NIL Partnership on Financial Education

Utah Legislature is Considering Allowing Direct NIL Payments to Players

NIL in the state of Utah is potentially getting a boost, as a result of a bill currently working its way through the Utah legislature that would allow universities in the state to pay college players directly. The Utah House Education Committee advanced legislation last month on a 6-2 vote and now moves to the full House for consideration.

What They’re Saying: “If they’re playing football and they’re a star player, the name, image and likeness is going to be part of what we use. So what you’re really doing is compensating them because of the name, image and likeness that they have based on being football players.” - Sen. Ann Millner, R-Ogden, the Senate sponsor of the legislation

The new version of H.B. 449 Student Athlete Amendments was amended to remove a provision subjecting name, image, and likeness compensation to Utah’s open records law.

What it Means: Utah, like other states, views NIL opportunities like this as a way to improve recruitment and retention at their local universities. Bill like this are becoming a popular way to improve NIL conditions for in-state schools so that they can compete with larger, better funded national programs. Read More

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SDSU Teams Up with Out2Win for NIL Boost

San Diego State University (SDSU) is stepping up its game in the NIL space by joining forces with Out2Win, an AI-driven athlete marketing platform. This partnership aims to enhance the NIL success of their student-athletes, providing them with cutting-edge tools and insights. As NIL continues to reshape college sports, SDSU seeks to leverage technology to stay ahead of the curve.

Through the partnership SDSU gets…

- University Dashboard: Track school-wide NIL engagement, deal performance, and benchmark against other programs.  

- Shareable Roster Media Kit: Showcase SDSU athletes to brands with real-time social media insights and marketability scores.

- Athlete Performance Analytics: Leverage the Out2Win Score to measure individual athlete brand value and optimize deal potential

What They’re Saying: “At SDSU, we are always looking for ways to empower our student-athletes and stay on the cutting edge in the evolving NIL landscape,” said Brenden Hill, San Diego State’s Assistant Athletic Director of Student-Athlete Development and NIL. “Partnering with Out2Win gives us a centralized platform to showcase our athletes, attract more brand opportunities, and efficiently track NIL activity—all while saving our team valuable time.”

Why It Matters: This collaboration underscores the growing importance of technology in maximizing NIL potential for student-athletes, setting a precedent for other institutions.

What's Next: SDSU and Out2Win plan to roll out new initiatives over the coming months, offering workshops and resources to educate athletes on optimizing their NIL value. Read More

Next up for Arch Manning: Uber

Arch Manning is cruising into the NIL spring with a new deal with Uber. This partnership marks another major win for the young quarterback, expanding his off-field presence. As one of the top prospects, Manning's NIL ventures continue to turn heads and set new standards.

By the Numbers:

- Manning's NIL valuation is reportedly in the seven figures.

- Uber's valuation as a company exceeds $100 billion.

- This deal adds to Manning's growing portfolio of endorsements.

Why It Matters: NIL deals like this highlight the growing influence and earning potential of college athletes. Manning's partnership with Uber showcases the expanding opportunities for student-athletes beyond traditional endorsements.

What's Next: Manning's move may inspire other athletes to target partnerships with major brands. Read More

UConn’s Paige Bueckers Focusing NIL Partnership on Financial Education

UConn basketball’s Paige Bueckers is not just dazzling on the court but also making major moves off it. In her latest NIL partnership with Intuit, she's diving into the world of finance, aiming to educate young athletes on managing their earnings. This campaign is not just about endorsement but also empowerment, sharing insights she's gathered from her own NIL journey.

- Bueckers boasts over 1 million followers on Instagram, making her a top influencer in college sports.

- Her NIL deals are reportedly worth upwards of $1 million, setting a benchmark for female athletes.

- Intuit's campaign with her aims to reach millions of young adults nationwide.

What They're Saying: "This is my first financial deal and partnering with Intuit for education was extremely easy. Just to be able to have these free financial literacy resources for students all across the world - in whatever they're doing, whatever their journey is - I think was very important. I've learned the importance very quickly of how important it is to know what you're doing financially, so to use my platform to share that, I think was a really unique opportunity." - Paige Bueckers

Why It Matters: Bueckers is leading the charge for female athletes in the NIL space, showing that it's more than just a boys' club. Her partnership with Intuit highlights the growing importance of financial literacy in sports. Read More