NIL Investor: Will Women’s Sports be a Game-Changer for NIL Investors?, Woj's iPhones Become the NIL Story, Texas Builds on its NIL War Chest with Learfield Deal

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• Will Women’s Sports be a Game-Changer for NIL Investors?

• Woj's iPhones Become the NIL Story

• Trump's Granddaughter Scores Big with NIL

• Texas Builds on its NIL War Chest with Learfield Deal

• Inside Utah's NIL Game Plan

Will Women’s Sports be a Game-Changer for NIL Investors?

Investment in women's sports is skyrocketing, and NIL is a major player in this evolution. Unlike men’s sports, where 72% of NIL deals are allocated to football players, on the women’s side there is greater variety, with basketball accounting for 35% of NIL deals, followed by gymnastics at 18% and volleyball at 15%. Between 2023 and 2024, NIL activity for women’s athletes increased by 60%.

By the Numbers:

- Women make up 52% of the top 100 college players by NIL value

- NIL deals are contributing to a 20% increase in visibility for women's sports.

- 75% of sports investors are eyeing women's sports as a high-growth area.

Why It Matters: The focus on women's sports and NIL engagements presents untapped opportunities for investors looking to diversify their portfolios. Sports investors should keep an eye on upcoming NIL deals in women's sports as they continue to gain traction. Read More

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Woj's iPhones Become the NIL Story

ESPN's Adrian Wojnarowski, famous for his breaking NBA news known as 'Woj Bombs,' is turning his well-used iPhones into a force for good. Woj is auctioning off the phones he used to report some of the biggest stories in basketball. The proceeds will go to Name, Image, and Likeness (NIL) initiatives at St. Bonaventure University, Woj's alma mater.

- Wojnarowski has been with ESPN since 2017, breaking countless major stories.

- St. Bonaventure's NIL fund aims to raise substantial sums to support student athletes.

- Proceeds from the auction are expected to boost the university's NIL capabilities significantly.

Why It Matters: NIL deals are becoming crucial for college athletes, offering them new ways to profit from their personal brands. Woj's contribution is a creative method to fund these opportunities.

What's Next: Keep an eye on St. Bonaventure's NIL fund to see how these efforts impact the university's athletes. More schools might take inspiration from this innovative fundraising approach. Read More

Trump's Granddaughter Scores Big with NIL

Donald Trump’s granddaughter, Kai Trump, is breaking into the NIL scene as a high school golfer with an estimated NIL valuation of around $1 million. This development highlights the expanding reach of NIL opportunities beyond college athletes to high school stars.

Kai, already making waves in the golf circuit, represents a new frontier in how young athletes can capitalize on their personal brand.

- $1 million: Kai’s estimated NIL valuation.

- 16 years old: Kai’s age, showcasing the youth movement in NIL deals.

- 4: The number of years Kai has been golfing competitively.

Why It Matters: This shows the growing influence and opportunity NIL deals provide to athletes at all levels, not just in college.

What's Next: Expect more high school athletes to tap into NIL deals as awareness and opportunities increase. Read More

Texas Builds on its NIL War Chest with Learfield

Texas Athletics is stepping up its NIL game. A new collaboration with Learfield is creating leadership roles that aim to supercharge NIL opportunities for Longhorn athletes.

This move underscores Texas’ commitment to keeping pace in the competitive landscape of college sports.

By the Numbers:

- Texas has consistently ranked in the top tier for NIL earnings.

- The Longhorns' athletic department generated over $200 million last year.

- Learfield, a leading media and technology company, partners with over 200 universities.

What They’re Saying: “I have said many times that a united Texas is a reckoning. This joint effort with our partners at Learfield’s Longhorn Sports Properties, paired with our LEVERAGE NIL education program, is another step to guarantee that our department is a leader in the NIL space.” - Chris Del Conte, Texas Athletics Director

Why It Matters: This is different than other NIL deals, in that Texas will also be leveraging Learfield’s resources to amplify its programs and players. As these roles develop, similar moves from other universities might follow. Read More

Inside Utah's NIL Game Plan

Utah's athletic programs are feeling the heat as NIL becomes a game-changer in college sports. The Runnin' Utes know that to stay in the race, they need more than just talent on the field—they need strong NIL backing. As other schools beef up their NIL deals, Utah must strategize to secure its place among top competitors.

By the Numbers:

- Utah ranks outside the top 50 in NIL valuation, impacting recruitment.

- Several universities have launched $1M+ NIL initiatives.

- Reports show a 75% increase in student-athlete NIL deals nationwide.

Why It Matters: NIL isn't just a buzzword—it's a vital component of college sports dynamics. Without solid NIL programs, Utah risks falling behind in recruiting and retaining top talent.

What's Next: Utah plans to ramp up its NIL efforts, aiming to launch new partnerships and funding rounds. Watch for announcements as the school seeks to attract top-tier athletes and boost its NIL profile. Watch Now